The deregulation proposed offers the best outcome for consumers and providers.
As a consumer I will enjoy life in a Residential Aged Care facility that is motivated to provide me the best of care in the best environment, because if they don’t, I will vote with my feet and find another provider who will meet my expectations.
I am comfortable comparing offerings to ensure I am getting the best value for money and prepared to pay a rate based upon the value of the offering.
I am pleased new facilities are being built in my community as they offer me more choice and viable options to consider, that will allow me to remain in the location that I have lived in for most of my life.
As a provider I can now build new state of the art facilities designed to meet the consumer’s preferences. I have certainty of the number of care beds I will build, so can complete a feasibility study to determine a cost effective scale, and once the facility is built, I will be driven to fill the beds. I know that my offering must be competitive, my care better than my opposition, and that I need an edge on my competitors, so I will innovate.
I am also conscious that my resident population is constantly being refreshed so if I don’t keep my facility in top condition and my offering relevant to prospective new residents, then I will not attract their patronage. I equate this to the drive large Hotel chains have, to keep their offering fresh and relevant to their consumers in a competitive environment.
We have made a significant investment in Victoria with two villages completed and another 9 sites purchased pending building consents. For more than thirty years we have provided a continuum of care under a model where we co-locate our Retirement Village and Residential Aged Care offering on the same site, so our residents can truly age in place.
This model was developed to meet consumer preference, with many couples first entering an apartment knowing that one partner has failing health, but with a burning desire to remain together. They have comfort in the knowledge that as their needs change, they can transition into our care center but remain together within the same village.
Under the current ACAR model we have no certainty that we will be able to provide the beds we wish to build to offer the continuum of care intrinsic in our model and that consumers desire. We have had limited success in ACAR rounds, where we have sought bed licences for our new developments and have built beds that we are not licensed to occupy. This creates uncertainty that we will be allocated enough beds licences to build to a financially viable scale, and to service our resident population of the Retirement Village. Our care center generally offers 120 care beds, providing a mixture of High, Low & Dementia care. Due to the extended time frame between ACAR rounds and the prospect we will not receive the desired allocation, we are forced to buy licences on market, which are trading for $80,000 - $90,000 per licence. Licences are limited in both numbers and where or how they can be used, and we are generally paying large sums for a licence that is non-operational and was allocated for free. We are making this investment knowing that ultimately a bed licence may hold no intrinsic value in future. This poses a significant upfront cost that is a deterrent when considering whether to invest in a market already showing a poor return on investment.
Deregulation would solve these problems and ultimately provide consumers with a better quality, in a beautiful facility located in their neighbourhood.